We all know what’s at stake when it comes to search engine optimisation (SEO) and the benefits of high-quality SEO. But did you know that data can be an asset when it comes to taking your SEO decisions one step further?

The General Data Protection Regulation, known as the GDPR, which has been in force since 25 May 2018, continues to raise significant collective awareness of the issues involved in protecting personal data, and still raises many questions in both the professional and personal spheres.

We often schematise human memory by assuming that an individual retains 10% of what they hear, 20% of what they read and 80% of what they see!